Before I even started my internship, I had nothing but positive thoughts about SIDs in General but now I think I have a more realistic picture. The SID has to my in constant contact with the conference SID and with all other SIDs within the conference, they have to be in contact with local news outlets, and they have to be in constant contact with the coaches. The SID has to have a cordial relationship with everyone in the athletics department; the position is one of the only positions in the office that deals with every person in the office. In Brian's case he doesn't have a set budget, so he has to share a budget with the Athletics Director; the rest of the staff ie. the coaches all have their own budgets and don't have to necessarily run every little thing by the AD.